GuidesAPI Reference

Video Campaigns

Video Ad Campaigns in Epom Ad Server are designed specifically for advertising that comes with Video content.

To create a Video Ad Campaign:

  1. Log into your network account and go to the Advertiser tab.
  2. Select an existing Advertiser > Campaign or add the new ones.
  3. Click the button and fill out the Create New Banner form:

    4. For graphical ad:

    • Enter the Banner Name and set its Weight.
    • Choose Ad Unit size: Video Overlay (450x50) or Custom Video Overlay Banner Size (and fill in your creative size).
    • Specify the Banner Type:
      • Local File: Allows uploading Overlay Banner creatives from your computer.
      • External File: Allows using a URL to the Overlay Banner creative.
      • HTML Code: Used to insert Advertising tags.
    • URL field: Fill in the link to the Landing Page which will be opened when the ad is clicked.
    • Choose Non-linear Video ad from the In-Stream Video Type field (an ad type that runs along with the video content). Common Non-linear ads include overlays (which are shown directly over the video content), and product placements (placed within the video content itself).

    For video ad:

    • Enter the Banner Name and set its Weight.
    • Choose Ad Unit size: Video Overlay (450x50) or Custom Video Overlay Banner Size (and fill in your creative size).
    • Specify the Banner Type:
      • Local Video: Use this Banner Type to upload a local video file as an ad source.
      • External Video: Used for uploading Video file via URL.
      • Third Party Vast/VPAID Tag URL: Designed for either VAST 2.0/3.0 or VPAID tags provided by the Advertiser
    • URL field: Fill in the link to the Landing Page which will be opened when the ad is clicked.
    • Choose Linear Video ad from the In-Stream Video Type field. A Linear Video ad is presented before (pre-rolls), during (mid-rolls) or after (post-rolls) the video content is viewed.
  4. Click Save. You will be redirected to the Video Placement page.

Link your banner to a Video Placement by selecting it in the Placements window.

VAST Event Tracking

Epom Ad Server supports VAST events tracking. In order to enable this feature, select the items you need in the Vast Events pane of the Banner page:

  • AD START - Video ad or overlay display started.
  • AD FIRST QUARTILE - 25% of the Video ad was viewed.
  • AD MID POINT - 50% of the Video ad was viewed.
  • AD THIRD QUARTILE - 75% of the Video ad was viewed.
  • AD COMPLETE - Video ad or overlay display completed.
  • AD PAUSE - Video ad display paused.
  • AD RESUME - Video ad display resumed after a pause.
  • AD CREATIVE VIEW - a creative element was displayed.
  • AD MUTE - Video ad was muted.
  • AD UNMUTE - Video ad was unmuted.
  • AD FULLSCREEN - Video ad full-screen mode was toggled.
  • AD EXIT FULLSCREEN - Video ad full screen was exited.
  • AD EXPAND - Video ad was switched to the expanded view mode.
  • AD COLLAPSE - User exited the expanded view mode.
  • AD SKIP TRACKING - User skipped the Video Ad.

    • Custom VAST events

    If none of the predefined VAST events meet your needs, it is possible to add custom events to your Video Banners. To do so:

    1. Log into your network account and go to the Actions tab.
    2. Add a new Action.
    3. Go to the Advertisers tab and navigate to the Advertiser > Campaign > Banner.
    4. Scroll down to the Vast Progress Events pane and click the disclosure triangle if it is collapsed:
      • Select the Action you created from Event Action the list.
      • Set the Time for the Action to take place during the Banner display in one of the following formats:
        • HH:MM:SS
        
HH:MM:SS:mmm

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    Note!

    If the VAST action is enabled on the Banner card, it will be tracked for the linked Placement(s) as well, and vice versa.

    Analytics

    In order to see statistics for these events:

    1. Log into your network account and navigate to the Analytics tab.
    2. Select the Breakdown By Action checkbox and choose the Actions you would like to track from the corresponding list.
    3. Select the Video Ad Campaign(s) from the Advertisers Filter.
    4. Set another reporting options and click Run Report.
    VAST events Analytics

    Third Party VAST Events Tracking

    With Epom Ad Server it is possible to track Impressions, Clicks, Progress, and Events for third-party ad servers. To do so, go to the Advertiser > Campaign > Banner and enable the 3rd Party Tracking Codes field. Fill in the Tracking URL, choose Tracking Type and click :

    If Third Party VAST Events Tracking is configured either on Banner or Placement cards, both the Banner and the Placement events will be processed to third-party ad server.

    Updated about 3 years ago

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