Third-Party VAST/VPAID Campaigns
Epom Ad Server allows running VAST/VPAID advertising tags from third-party networks.
Follow these steps:
- Check the Video Tag provided by third-party network. If it contains placeholders, replace them with the $$CUSTOM_PARAM(<parameter_name>)$$ macros.
For example, if the provided URL is:
https://epom.com/?description=REPLACE&&id=REPLACE
... the REPLACE values should be substituted in the following way:
https://epom.com/?description=$$CUSTOM_PARAM(customdescription)$$&id=$$CUSTOM_PARAM(customID)$$
- Login to your Epom Ad Server network account.
- Go to the Advertisers tab and create a new Advertiser > Campaign > Banner for Video Placement:
- Banner Type: Select Third Party VAST/VPAID Tag URL.
- URL: Insert the URL you've prepared previously.
- Go to the Publishers tab and create a new Site > Zone > Video Placement.
- Add the Custom Parameters to the VAST tag in the following way:

cp.<parameter_name>=<value>
For the previous example, the following should be added to the VAST tag:
&cp.customdescription=business&cp.customID=812
As a result, the completed VAST tag would be:
http://n1adserv.com/vast.xml?key=a1b1e839e8c2080da30bbacdd1ef11c5&no_imp_overlay=true
&cp.customdescription=business&cp.customID=812
Updated over 4 years ago