Targeting Options

In addition to the pre-defined parameters (such as Country, Language, Device Type), Epom Ad Server provides the Custom Targeting option, thus making the Targeting options almost unlimited.

In order to activate the Targeting feature, please follow these steps:

1. Log into your network account and go to the Advertisers tab.
2. To set Targeting
• For the entire Campaign: navigate to an existing Advertiser > Campaign or add the new ones.
• For a specific Banner: navigate to an existing Advertiser > Campaign > Banner or add new ones.
3. Activate Targeting window from the right side panel and configure the Targeting:

• Choose INCLUDE or EXCLUDE Targeting type.
• Select the Targeting parameter.
• Specify the value.
4. Click .

Pre-defined Targeting options are based on the types of ads that are being served:

Available Operating Systems:

Available Browsers:

All the Targeting information in Epom Ad Server is verified with the help of IP2Location© database. Alternatively, it is possible to switch Country and Location targeting in your network to MaxMind© database if your partners use it, for example. To do so, please contact Epom Support Team at [email protected].

1. Different Targeting types work according to the AND rule (e.g., user should meet all the specified Targeting requirements).
2. When Targeting is set both on Campaign and Banner levels, both Targetings will be applied by the AND rule.
3. Exclude Targeting type has a higher priority than Include. In case of a collision, the Exclude rule will be selected by the system.
4. Client local time checkbox on Day and Time and Time Range targetings allows applying client's timezone instead of GMT+0.