Targeting Options

Targeting is a major ad serving feature that allows advertisers to limit the display of ads to specific groups of users based on the certain parameter(s).

In addition to the pre-defined parameters (such as Country, Language, Device Type), Epom Ad Server provides the Custom Targeting option, thus making the Targeting options almost unlimited.

In order to activate the Targeting feature, please follow these steps:

  1. Log into your network account and go to the Advertisers tab.
  2. To set Targeting
    • For the entire Campaign: navigate to an existing Advertiser > Campaign or add the new ones.
    • For a specific Banner: navigate to an existing Advertiser > Campaign > Banner or add new ones.
  3. Activate Targeting window from the right side panel and configure the Targeting:
    • Choose INCLUDE or EXCLUDE Targeting type.
    • Select the Targeting parameter.
    • Specify the value.
  4. Click .

Pre-defined Targeting options

Pre-defined Targeting options are based on the types of ads that are being served:

Display AdsMobile AdsVideo Ads
IP Range;IP Range;IP Range;
Operating system;Operating system;Operating system;
Time range;Time range;Time range;
Day of week;Day of week;Day of week;
Custom Parameter;Mobile carrier;Custom Parameter;
Cookie Value;Custom Parameter;Domain.
Channel;Device format;
Resolution;Device vendor;

Available Operating Systems:

  • Windows (XP, Vista, 7, 8, 8.1, 10, Other);
  • Linux;
  • Mac OS X (Leopard, Snow Leopard, Lion, Mountain Lion, Mavericks, Yosemite, Sierra, El Capitan, Other);
  • iOS (3.1.x, 4.2.x, 5.1.x, 6.1.x, 7.0.x, 8.0.x, 9.0.x, 10.0.x, 10.1.x, 10.2.x, 10.3.x, 11.0.x, 11.1.x, 11.2.x, Other);
  • Android (Eclair 2.0.x, Eclair 2.1.x, Froyo 2.2.x, Gingerbread 2.3.x, Honeycomb 3.0.x, Honeycomb 3.1.x, Honeycomb 3.2.x, Ice Cream Sandwich 4.0.x, Jelly Bean 4.1.x, Jelly Bean 4.2.x, Jelly Bean 4.3.x, KitKat 4.4.x, Lollipop 5.x, Marshmallow 6.x, Nougat 7.0.x, Nougat 7.1.x, Oreo 8.0.x, Oreo 8.1.x, Oreo 8.2.x, Other);
  • Symbian;
  • J2ME;
  • BlackBerry;
  • XrossMediaBar (XMB);
  • Bada;
  • Palm OS;
  • Solaris;
  • MeeGo;
  • Chrome OS;
  • FreeBSD;
  • Windows Phone.

  • Available Browsers:

  • Internet Explorer;
  • Firefox;
  • Chrome;
  • Opera;
  • Opera Mini;
  • Safari;
  • Mobile Safari;
  • Firefox Mobile;
  • Internet Explorer Mobile;
  • UC Web, Bolt, Skyfire, Android Webkit, TeaShark, Blazer, Firefox Minimo, S60 Web Browser, Openwave, Obigo, BlackBerry, NetFront, Opera Mobile, Kindle, Dolphin, Motorola Internet Browser, Chrome Mobile, NineSky, Jasmine, UC Browser, Ovi Browser, IBrowse, IceWeasel, Phantom, QQ Browser, PlayStation Browser, PlayStation Portable Browser, Unidentified MIDP Browser, iBrowser, SEMC Browser, Songbird, K-Meleon, Netscape, Firefox Mobile, Yandex.
  • Databases

    All the Targeting information in Epom Ad Server is verified with the help of IP2Location© database. Alternatively, it is possible to switch Country and Location targeting in your network to MaxMind© database if your partners use it, for example. To do so, please contact Epom Support Team at [email protected].

    Tips & Tricks

    1. Different Targeting types work according to the AND rule (e.g., user should meet all the specified Targeting requirements).
    2. When Targeting is set both on Campaign and Banner levels, both Targetings will be applied by the AND rule.
    3. Exclude Targeting type has a higher priority than Include. In case of a collision, the Exclude rule will be selected by the system.
    4. Client local time checkbox on Day and Time and Time Range targetings allows applying client's timezone instead of GMT+0.



    In case if Direct URL invocation code is used, UTC time zone is applied for Time Range Targeting regardless of the Client local time checkbox.

    What’s Next

    To learn more about specific Targeting types, please refer to these articles: