Users with the roles Statistics Account for Publisher and Statistics Account for Advertiser are able to review statistical information regarding their own placements (for Publishers) or banners (for Advertisers) via Statistical Account.
The type of Analytics: General or Advanced is defined by account settings. To enable Advanced Analytics for your account, please contact your Epom Manager.
The Dashboard pane is used to provide a general review on the ad serving and the most important events. It consists of multiple widgets that can be adjusted by date according to your preferences.
The Analytics pane allows you to collect and export the analytical information regarding your ad serving activity.
To run a report, go to the Analytics pane and select filters/group by options:
Period defines the timeframe for the report:
- Last 7 days
- Last 30 days
- This month
- Last month
- Custom Range
To run a report for specific Placement (for Publisher) or Banner (for Advertiser) select the corresponding item from the list.
Country is designed to get data in analytics report for a certain country.
Group by allows you to sort your report by certain parameter(s):
- Placement (for Publisher) or Banner (for Advertiser)
There is also a possibility to Export report to .pdf, .xlsx or .csv file formats.