We offer wide variety of settings to tweak, customize and optimize the ad serving process. With these features, you can fine-tune the performance of ad server to suit you needs.
While some of the settings are entity-specific, the most used features, such as Targeting or Pricing, are available for both supply-side and demand-side entities.
Note!
Keep in mind that if not stated otherwise, the settings configured for an entity are inherited by all lower-level entities.
For example, if you set the Limit for Campaign, Impressions for all the Banners under this Campaign will be counted towards the Limit.
What's Next
Explore the available features to unlock the true potential of ad serving:
| Targeting Options |
| Capping |
| Pricing |
| Limitations |
| Passbacks |