We offer wide variety of settings to tweak, customize and optimize the ad serving process. With these features, you can fine-tune the performance of ad server to suit you needs.
While some of the settings are entity-specific, the most used features, such as Targeting or Pricing, are available for both supply-side and demand-side entities.
Keep in mind that if not stated otherwise, the settings configured for an entity are inherited by all lower-level entities.
For example, if you set the Limit for Campaign, Impressions for all the Banners under this Campaign will be counted towards the Limit.