Server-to-Server Tracking

Server-to-Server Tracking is an alternative to Pixel Tracking.

Server-to-Server tracking (Postback tracking) is a secure and reliable alternative to Pixel Tracking. It is most commonly used when the Pixel Tracking can not be used either for technical (i.e., mobile environments) or legal (i.e., Directive on Privacy and Electronic Communications) reasons.

We have two distinct methods of S2S Action Tracking that provide flexible ways to track any desired events.

What’s Next

Find out more about our S2S Action tracking options: