Epom Help Center

Rules and Automatic Linking

Epom Ad Server provides two alternatives to Manual Linking of Banners and Placements, both of which can be used either as a replacement for manual linking, or as an addition to it.

  • Rules
  • Automatic Linking
  • Both of these functionalities are based on Labels and Categories. The key differences are:

  • Rules allow you to configure a flexible setup for your ad serving activity with a set of multiple conditions.
  • Auto-linking only checks whether Labels (and/or Categories) correspond to each other.
  • Rules should be configured and managed by the Network Supervisor, while Auto-linking can be autonomously used 'out of the box'.
  • The Auto-linking feature works only for the newly created entities, while Rules can work dynamically with pre-existing Banners and Placements.
  • Rules and Automatic Linking


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