Analytics Reports

To run a report, log into your network account and go to the Analytics tab.

Customize your report with the desired settings and press the Run Report button.

There are several Analytics Report types:

General Report: contains default set of columns.

Advanced Report: a general report with additional data regarding your ad serving activity.

Impression Log: a report with detailed information on Impressions.

Click Log: report includes detailed information regarding Clicks.

Conversion Log: report provides detailed information on all Conversion.

Security Report: allows analyzing traffic quality.

3rd Party Fill Rate: Mobile Mediation report.

Cookie Targeting Report: used for Cookie Targeting setups.

The Analytics Report may be customized with the following settings:

Date Range | Breakdown By

Defines the timeframe for the report and the breakdown for it. Please note that some combinations are restricted (i.e., Breakdown by Hour can be applied up to two weeks period only). GMT+0 time zone is used for all the Date Range and Breakdown By options. Breakdown By 24 Hours option is designed to get data in analytics report for the last 24 hours from the current time.

Group By

The grouping feature allows you to sort your report by certain parameter(s):

• Site / Zone / Placement
• Placement Size
• Placement Type
• Channel
• Advertiser / Campaign / Banner
• Country
• Action
• Advertiser/Site Owner

Press and hold the Control button to choose multiple items from the list.

Additional filters

These filters allow limiting the reports to a certain Country, Placement Type, Placement Label, Banner Label, and a certain Action.

Publisher Filter

To run a report for specific Publisher(s) / Zone(s) / Placement(s), click the disclosure triangle next to the Publisher Filter and select the corresponding item(s) from the pane. For example:

Advertiser Filter

To run a report for specific Advertiser(s) / Campaign(s) > Banner(s), click the disclosure triangle next to the Advertiser Filter and select the corresponding item(s) from the pane.

Channels Filters

If the Channel Targeting feature is used in your network, a report for specific Channel(s) can be made. Expand the Channels Filter pane and fill in the Channel name(s).