To run a report, log into your network account and go to the Analytics tab.
Customize your report with the desired settings and press the Run Report button.
There are several Analytics Report types:
The Analytics Report may be customized with the following settings:
Defines the timeframe for the report and the breakdown for it. Please note that some combinations are restricted (i.e., Breakdown by Hour can be applied up to two weeks period only). GMT+0 time zone is used for all the Date Range and Breakdown By options. Breakdown By 24 Hours option is designed to get data in analytics report for the last 24 hours from the current time.
The grouping feature allows you to sort your report by certain parameter(s):
- Site / Zone / Placement
- Placement Size
- Placement Type
- Advertiser / Campaign / Banner
- Advertiser/Site Owner
Press and hold the Control button to choose multiple items from the list.
These filters allow limiting the reports to a certain Country, Placement Type, Placement Label, Banner Label, and a certain Action.
To run a report for specific Publisher(s) / Zone(s) / Placement(s), click the disclosure triangle next to the Publisher Filter and select the corresponding item(s) from the pane. For example:
To run a report for specific Advertiser(s) / Campaign(s) > Banner(s), click the disclosure triangle next to the Advertiser Filter and select the corresponding item(s) from the pane.
If the Channel Targeting feature is used in your network, a report for specific Channel(s) can be made. Expand the Channels Filter pane and fill in the Channel name(s).
If none of the Filters and/or Group By's are selected, all the information regarding your network activity will be displayed.
Costs of the Campaign/Banner for any payment model.
Publisher income based on the Pricing model
Gross minus Net
Effective Cost-per-mille for Publisher
Net divided by Impressions × 1000
Effective Cost-per-mille for Advertiser
Gross divided by Impressions × 1000
eCPM Gross minus eCPM Net
The percentage of ad inventory filled with paying ads
Calculated by dividing the number of filled ad impressions by the total number of ad impressions
Click-through rate percentage
Derived by dividing the total number of impressions delivered by the total number of clicks generated. I.e.: 15 clicks per 1,000 impressions equals 1.5% CTR
Impressions to Conversions rate
The percentage of Impressions that resulted into Conversions, counted by dividing the number of conversions by the total number of impressions
Clicks to Conversions rate
Calculated by dividing the number of conversions by the total number of clicks