Epom Help Center

Analytics Reports

Analytics tab in Epom Ad Server is a place where you can generate various reports regarding the ad serving activity of your network.

To run a report, log into your network account and go to the Analytics tab.

Customize your report with the desired settings and press the Run Report button.

Report Types

There are several Analytics Report types:

  • General Report: contains default set of columns.
  • Advanced Report: a general report with additional data regarding your ad serving activity.
  • Impression Log: a report with detailed information on Impressions.
  • Click Log: report includes detailed information regarding Clicks.
  • Conversion Log: report provides detailed information on all Conversion.
  • Security Report: allows analyzing traffic quality.
  • 3rd Party Fill Rate: Mobile Mediation report.
  • Cookie Targeting Report: used for Cookie Targeting setups.
  • Settings & Configuration

    The Analytics Report may be customized with the following settings:

  • Date Range | Breakdown By
  • Defines the timeframe for the report and the breakdown for it. Please note that some combinations are restricted (i.e., Breakdown by Hour can be applied up to two weeks period only). GMT+0 time zone is used for all the Date Range and Breakdown By options. Breakdown By 24 Hours option is designed to get data in analytics report for the last 24 hours from the current time.

  • Group By
  • The grouping feature allows you to sort your report by certain parameter(s):

    • Site / Zone / Placement
    • Placement Size
    • Placement Type
    • Channel
    • Advertiser / Campaign / Banner
    • Country
    • Action
    • Browser
    • OS
    • Advertiser/Site Owner

    Press and hold the Control button to choose multiple items from the list.

  • Additional filters
  • These filters allow limiting the reports to a certain Country, Placement Type, Placement Label, Banner Label, and a certain Action.

  • Publisher Filter
  • To run a report for specific Publisher(s) / Zone(s) / Placement(s), click the disclosure triangle next to the Publisher Filter and select the corresponding item(s) from the pane. For example:

  • Advertiser Filter
  • To run a report for specific Advertiser(s) / Campaign(s) > Banner(s), click the disclosure triangle next to the Advertiser Filter and select the corresponding item(s) from the pane.

  • Channels Filters
  • If the Channel Targeting feature is used in your network, a report for specific Channel(s) can be made. Expand the Channels Filter pane and fill in the Channel name(s).

    Note!

    If none of the Filters and/or Group By's are selected, all the information regarding your network activity will be displayed.

    Accounting Terms in Epom Analytics Reports

    Name
    Description
    Calculation methods

    Gross

    Costs of the Campaign/Banner for any payment model.

    Net (Revenue)

    Publisher income based on the Pricing model

  • For Revenue Share: Gross multiplied by Revenue Share.

  • For Fixed Price: Fixed Price value.
  • Profit

    Gross minus Net

    eCPM Net

    Effective Cost-per-mille for Publisher

    Net divided by Impressions × 1000

    eCPM Gross

    Effective Cost-per-mille for Advertiser

    Gross divided by Impressions × 1000

    eCPM Profit

    eCPM Gross minus eCPM Net

    Fill Rate

    The percentage of ad inventory filled with paying ads

    Calculated by dividing the number of filled ad impressions by the total number of ad impressions

    CTR

    Click-through rate percentage

    Derived by dividing the total number of impressions delivered by the total number of clicks generated. I.e.: 15 clicks per 1,000 impressions equals 1.5% CTR

    I2C

    Impressions to Conversions rate

    The percentage of Impressions that resulted into Conversions, counted by dividing the number of conversions by the total number of impressions

    CCR

    Clicks to Conversions rate

    Calculated by dividing the number of conversions by the total number of clicks


    What's Next

    You can learn more about specific Analytics Reports types here:

    Advanced Analytics
    Detailed Metrics Logs
    Cookie Targeting Report
    Security Report

    Analytics Reports


    Analytics tab in Epom Ad Server is a place where you can generate various reports regarding the ad serving activity of your network.

    Suggested Edits are limited on API Reference Pages

    You can only suggest edits to Markdown body content, but not to the API spec.