Epom Help Center

Analytics Reports

Analytics tab in Epom Ad Server is a place where you can generate various reports regarding the ad serving activity of your network.

To run a report, log into your network account and go to the Analytics tab.

Customize your report with the desired settings and press the Run Report button.

Report Types

There are several Analytics Report types:

  • General Report: contains default set of columns.
  • Advanced Report: a general report with additional data regarding your ad serving activity.
  • Impression Log: a report with detailed information on Impressions.
  • Click Log: report includes detailed information regarding Clicks.
  • Conversion Log: report provides detailed information on all Conversion.
  • Security Report: allows analyzing traffic quality.
  • 3rd Party Fill Rate: Mobile Mediation report.
  • Cookie Targeting Report: used for Cookie Targeting setups.
  • Settings & Configuration

    The Analytics Report may be customized with the following settings:

  • Date Range | Breakdown By
  • Defines the timeframe for the report and the breakdown for it. Please note that some combinations are restricted (i.e., Breakdown by Hour can be applied up to two weeks period only). GMT+0 time zone is used for all the Date Range and Breakdown By options. Breakdown By 24 Hours option is designed to get data in analytics report for the last 24 hours from the current time.

  • Group By
  • The grouping feature allows you to sort your report by certain parameter(s):

    • Site / Zone / Placement
    • Placement Size
    • Placement Type
    • Channel
    • Advertiser / Campaign / Banner
    • Country
    • Action
    • Advertiser/Site Owner

    Press and hold the Control button to choose multiple items from the list.

  • Additional filters
  • These filters allow limiting the reports to a certain Country, Placement Type, Placement Label, Banner Label, and a certain Action.

  • Publisher Filter
  • To run a report for specific Publisher(s) / Zone(s) / Placement(s), click the disclosure triangle next to the Publisher Filter and select the corresponding item(s) from the pane. For example:

  • Advertiser Filter
  • To run a report for specific Advertiser(s) / Campaign(s) > Banner(s), click the disclosure triangle next to the Advertiser Filter and select the corresponding item(s) from the pane.

  • Channels Filters
  • If the Channel Targeting feature is used in your network, a report for specific Channel(s) can be made. Expand the Channels Filter pane and fill in the Channel name(s).

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    Note!

    If none of the Filters and/or Group By's are selected, all the information regarding your network activity will be displayed.

    Accounting Terms in Epom Analytics Reports

    NameDescriptionCalculation methods
    Gross Costs of the Campaign/Banner for any payment model.
    Net (Revenue) Publisher income based on the Pricing modelFor Revenue Share: Gross multiplied by Revenue Share.
    For Fixed Price: Fixed Price value.
    Profit Gross minus Net
    eCPM Net Effective Cost-per-mille for PublisherNet divided by Impressions × 1000
    eCPM GrossEffective Cost-per-mille for AdvertiserGross divided by Impressions × 1000
    eCPM ProfiteCPM Gross minus eCPM Net
    Fill RateThe percentage of ad inventory filled with paying adsCalculated by dividing the number of filled ad impressions by the total number of ad impressions
    CTRClick-through rate percentageDerived by dividing the total number of impressions delivered by the total number of clicks generated. I.e.: 15 clicks per 1,000 impressions equals 1.5% CTR
    I2CImpressions to Conversions rateThe percentage of Impressions that resulted into Conversions, counted by dividing the number of conversions by the total number of impressions
    CCRClicks to Conversions rateCalculated by dividing the number of conversions by the total number of clicks

    Updated 20 days ago


    What's Next

    You can learn more about specific Analytics Reports types here:

    Advanced Analytics
    Detailed Metrics Logs
    Cookie Targeting Report
    Security Report

    Analytics Reports


    Analytics tab in Epom Ad Server is a place where you can generate various reports regarding the ad serving activity of your network.

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