In our system, there are 3 types of supply-side entities that represent different logical levels:
- Site is the highest level that represents a given Site or Publisher. You can configure various settings that will be applied to all lower-level entities under this Site.
- Zone is an intermediary level: you can think of it as a sub-division of Site or as a group of Placements by some given trait.
- Placement is the lowest level-entity that has the most direct nature — it is a single unit of advertisement. You can link it to Banners, take its Invocation Code and insert it into the web-page or provide it to your supply-side partners.
By design, each Publisher has access to one dedicated Site, while Network Manager has access to all entities and can manage all the entities as well as share the access to Sites for different Users with lower level of Permissions.